MEET OUR TEAM
Matt Starr – CEO
Matt Starr is the Founder, President, and CEO of Sideline Power. Matt has been a entrepreneur in the sports industry all of his life. Matt has always carried a passion for sports and business and at the age of 15 molded both into one by starting a sports card company with some close friends. The business grew enough that they opened a small office and show room in Greenwood and had clients traveling from all across the state to buy, sell, and trade sports cards.
Matt went on to Wayne State College where he earned his Bachelor’s Degree in Sports Marketing Management. He then proceeded to enroll in post-graduate studies at the University of Nebraska at Lincoln for his Master’s Degree in Business Education. After college, Matt continued to pursue his passions of sports marketing. He held several managerial positions with local professional and semi-professional sports teams such as the Omaha Beef, Lincoln Lightning, Lincoln Capitols, and Lincoln Thunder. Matt continued on the path of success as the Director of Marketing for the USA Olympic Committee for Roller Sports. In 2006, Matt was brought on board with the fledgling company, Digital Sports Video (DSV). Over the next five and a half years, as the National Sales and Marketing Manager, Matt help developed the company into a multi-million dollar per year operation and worked with some of the top collegiate football programs throughout the nation. When DSV was purchased by HUDL in 2011, Matt decided to continue following his passion of working with football programs. He founded Sideline Power in July of 2011 and now focuses on specializing in coaching communication.
Matt’s love for sports extends beyond work and for the last fifteen years he has coached high school boys’ basketball at Palmyra High School, Nebraska. His volunteer activities have included YMCA youth sports, Grant Wistrom Golf Charity, Greenwood Village Board, AGHS Alumni Golf events and several others.
Matt, his wife Jackie, and three kids (Trinity 16, Aiden 12, Zander 8) currently live in Greenwood, Nebraska.
Jackie Starr – Office Manager
Jackie Starr runs the office as the office manager. A true Nebraskan, Starr is a Runzatic to her core. Managing the day to day operations of a multi-million-dollar company can be overwhelming, but with her strong time management and organizational skills, Starr makes it look easy. When she does get some down time, she enjoys spending time with her three kids and putting her artistic side to good use crafting things for around the house. Starr is a die-hard Packers fan and one of her bucket list items was fulfilled when she was able to get an autographed picture with Aaron Rodgers.
Marc Sheil – VP of Sales & Marketing
Marc Sheil runs the sales department as VP of Sales and Marketing. A highly motivated individual, Sheil has twice been awarded “Employee of the Year” at Sideline Power. Sheil’s commitment to engaging with coaches and building long term relationships has been a cornerstone of Sideline Power’s business. Even when he’s on the road, he enjoys watching sports whether live or on television. When home, Sheil enjoys spending time with his fiancée and their fur baby, Duke.
Brett Davis – Clinic Director / Support Assistant
Brett Davis is the guy you go to for clinic information. Clinic Director and Support Assistant, Davis gets things #PoweredUP for the Sideline Power Coaches Clinics. Davis’ background in education, his encouraging nature, and commitment to helping coaches win, are all showcased in the exceptional clinics that Davis spearheads and facilitates. Davis spends all his free time watching his own kids excel in their respective sports.
Bill Danenhauer – National Account Manager
Bill Danenhauer, Director of College Sales, made his career in the industry of football. With decades of experience as either a collegiate Head Coach or Athletic Director, Danenhauer eats, breathes, and dreams football. When Danenhauer isn’t talking coaching communications with other coaches, he enjoys staying healthy and active by training in the gym.
Chris Hancock – Drone Specialist / Content Writer
Chris Hancock operates as Drone Specialist for Sideline Power. Whether you have a catastrophic malfunction or just need a little advice getting off the ground, Hancock is there to help. When he’s not flying or consulting on drones, Hancock enjoys walking his two dogs through nearby grasslands or hanging out with his kids. More into hockey than football, Hancock does still enjoy watching whatever football game happens to be currently broadcast.
Mitch McCoy – Support & Service Manager
Mitch McCoy serves as the Service Manager and Support Tech at Sideline Power. Growing up near Eagle, Nebraska, McCoy went to high school at Palmyra, and is a Nebraska fan through and through. During his free time, McCoy enjoys restoring automobiles and attending various sporting events. With a vast knowledge in fields ranging from construction, to welding, to restoration, McCoy is a Jack-of-All-Trades and a natural fit for managing Sideline Power’s service and support departments.
Andrew Benner – Sales Assistant
Andrew Benner is a Sales Assistant with Sideline Power. When not hard at work calling coaches, Benner likes to hang out with friends, go to the gym, and eat copious amounts of Chick-Fil-A. Benner’s claim to fame is that former KC Chief, Eric Warfield, was his football coach in 7th grade. An indiscriminate sports enthusiast, Benner enjoys watching football, baseball, and hockey.
Larry Thexton – Texas Area Rep
Larry Thexton is the guy to call if you need a Sideline Power representative in Texas. With a quarter of a century of experience as a coach, Thexton has seen products come and go. But once Thexton started using the equipment offered by Sideline Power he was hooked. His passion is introducing other coaches to equipment that solves problems parallel to what Thexton has experienced through his career. During the “off-season” Thexton enjoys supporting his daughter selling vintage clothing online and attending Broadway Musicals with his wife. When he’s not hound-dogging for a new local eatery, Thexton is cheering on his beloved Chiefs.